QUALITY
There’s a reason Green Mountain Coffee® has been around for 35 years: we do things differently than you might expect from one of the biggest coffee roasters in the U.S.
EXCEPTIONAL QUALITY, FROM SOURCE TO CUP
It’s the personal relationships we build with our farmers. The way our coffee is tasted and evaluated up to seven different times before it ever reaches your cup. Every step of the way, we’re personally invested in upholding the highest standards of quality, integrity and commitment.
FINDING
THE FARMS
Sourcing only the top 10% of coffee beans in the world takes expertise, an amazing palate, and a passion for cultivating long-lasting partnerships with communities around the world.
FINDING
THE FARMS
Sourcing only the top 10% of coffee beans in the world takes expertise, an amazing palate, and a passion for cultivating long-lasting partnerships with communities around the world.
Best climate and soil conditions are above
ft
4000
elevation
coffee belt
1000 miles north & south of the equator
BUILDING
RELATIONSHIPS
In exchange for producing exceptional coffee, we strive to pay our farmers a fair price—often above market value—allowing them to re-invest in their crops, ensure year-round nutritional and financial stability for their families, and improve the overall well-being of their communities.
BUILDING
RELATIONSHIPS
In exchange for producing exceptional coffee, we strive to pay our farmers a fair price—often above market value—allowing them to re-invest in their crops, ensure year-round nutritional and financial stability for their families, and improve the overall well-being of their communities.
Lindsey Bolger—Senior VP, Coffee Sourcing & Excellence
TEST 01
At the Farm
A few roasted beans are tasted for specific flavor notes
LEARNING
TOGETHER
Many of our farmers have been growing coffee for generations and are experts at what they do. But sometimes, we’re able to help them create an even more exceptional cup through collaborative suggestions and support.
LEARNING
TOGETHER
Many of our farmers have been growing coffee for generations and are experts at what they do. But sometimes, we’re able to help them create an even more exceptional cup through collaborative suggestions and support.
SMALL CHANGES, BIG IMPACT
GROWING TREES
for shade helps retain soil moisture and prevent erosion
SMALL CHANGES, BIG IMPACT
HARVESTING
the raw coffee cherries in smaller batches helps ensure ripeness
SMALL CHANGES, BIG IMPACT
ORGANIC FARMING
uses ecological methods instead of pesticides to control pests
1
2
3
SMALL CHANGES, BIG IMPACT
GROWING TREES
for shade helps retain soil moisture and prevent erosion
SMALL CHANGES, BIG IMPACT
HARVESTING
the raw coffee cherries in smaller batches helps ensure ripeness
SMALL CHANGES, BIG IMPACT
ORGANIC FARMING
uses ecological methods instead of pesticides to control pests
HANDLED
WITH CARE
When the raw coffee cherries are ripe, our farmers harvest them by hand, then work with local millers to hull, dry, taste and inspect each batch—removing any beans that are damaged or discolored to make sure only the best make it through.
HANDLED
WITH CARE
When the raw coffee cherries are ripe, our farmers harvest them by hand, then work with local millers to hull, dry, taste and inspect each batch—removing any beans that are damaged or discolored to make sure only the best make it through.
CAN YOU SPOT THE IMPERFECT BEAN?
TEST 02
At the Mill
Dried beans are hand sorted and tasted again
MAKING
THE JOURNEY
Our green coffee beans are carefully stored in burlap or jute bags to preserve their flavor, dryness, and integrity as our trading partners ship them overseas. They test the beans along the journey to help ensure their quality before they arrive at our roasting and packaging facilities.
MAKING
THE JOURNEY
Our green coffee beans are carefully stored in burlap or jute bags to preserve their flavor, dryness, and integrity as our trading partners ship them overseas. They test the beans along the journey to help ensure their quality before they arrive at our roasting and packaging facilities.
of Fair Trade Certified™ coffee sold in 2015
Nearly
14M
pounds
TEST 03
At the Exporter
Bags are weighed and tested for moisture control
TEST 04
At The Trading Office
Partners confirm origins and quality and secure fair pricing
TEST 05
At The Importer
Samples are screened at the port before we accept them
ART AND
SCIENCE
In our Coffee Lab, our certified Q-graders and food scientists meticulously test and rate small samples of our beans to make sure they’re up to our standards. Then, they experiment with different roasting profiles and blends to make each variety’s unique characteristics shine.
ART AND
SCIENCE
In our Coffee Lab, our certified Q-graders and food scientists meticulously test and rate small samples of our beans to make sure they’re up to our standards. Then, they experiment with different roasting profiles and blends to make each variety’s unique characteristics shine.
WHAT’S A Q-GRADER?
An expert in coffee tasting, cupping, and evaluation, as certified by the Coffee Quality Institute. We’re proud to have more than 20 Q-graders on our team.
TEST 06
At the Coffee Lab
Small batches are roasted and graded by our coffee experts
PERFECTLY
ROASTED
Once exact specifications are outlined, our beans make their way to our roasting and packaging facilities. Here, our customized practices and equipment allow us to roast large batches of coffee to the same levels as we do in our lab.
PERFECTLY
ROASTED
Once exact specifications are outlined, our beans make their way to our roasting and packaging facilities. Here, our customized practices and equipment allow us to roast large batches of coffee to the same levels as we do in our lab.
ROASTING TYPES
light roast
Bright and smooth
medium roast
Well-balanced with subtle nuances
dark roast
Full-bodied and rich
FINISHING
TOUCHES
Whether you choose to brew with a K-Cup® pod or enjoy our bagged coffee, our production specifications ensure you always have the perfect grind. Then we package our coffees in a carefully controlled environment to preserve their distinctive quality—all the way to your cup.
FINISHING
TOUCHES
Whether you choose to brew with a K-Cup® pod or enjoy our bagged coffee, our production specifications ensure you always have the perfect grind. Then we package our coffees in a carefully controlled environment to preserve their distinctive quality—all the way to your cup.
TEST 07
At the Production Plant
Final tasting to ensure exact specifications and consistency