Selecting Your Coffee
We believe the best cup of coffee is the one you like best. Whether you need a morning cup to start your day on the right foot, or a single origin to linger over, the perfect cup is a matter of personal preference. Yours. But how to choose from all of these options? If you are still discovering your coffee personality, we want you to have your perfect cup and have just the primer to help. Your search for the right roast, an excellent espresso or the consummate Colombian is almost at its end.
Learn more about the three ways to select your favorite coffee:
Like wine, coffee expresses regional characteristics and exhibits the effects of its terroir, or "taste of place." Differences in soil, altitude, rainfall, processing techniques, and even social conditions affect what's in the cup.
Roasting is one of the most influential factors in determining a coffee’s flavor. Our state-of-the-art roasting equipment allows us to replicate a roast profile precisely, time after time. The art is in the Roast Master’s ability to coax out each bean’s true character and highlight its greatest contribution to the cup.
You have tremendous influence over the quality of your coffee during the final stages of its preparation. Brewing a perfect cup depends on the type of bean you choose, the heat and quality of your water, your brewing method and equipment, the grind level, and how long the water is in contact with the grinds. Here's how to get the most out of your brew.