The Story of Green Mountain Coffee Roasters

In the beautiful mountains of Vermont, where time is measured more by change of seasons than the tick of a clock, and where a faster way of doing things is not always a better way, you'll find the home of Green Mountain Coffee Roasters.

At Green Mountain Coffee, we are dedicated to providing the richest aroma and flavor, for the highest quality coffee experience. We travel the globe to purchase the finest coffees, batch roast them to peak flavor, and vacuum package them fresh for your enjoyment.

We take our time—and taking our time has its own reward—perfect coffee.

In 1981, Green Mountain Coffee Roasters hung its shingle on the front of a small café in Waitsfield, Vermont. This café roasted coffee on the premises and formed the base of operations for what was to become one of the nation's leading specialty coffee companies.

The demand for high-quality, freshly roasted coffee soon grew beyond the café's walls. Restaurants and inns in the area asked for coffee and equipment. Green Mountain Coffee Roasters was soon in the wholesale business to satisfy these requests. Before long, skiers asked if the café could send Green Mountain Coffee to their homes in New York, Florida, Pennsylvania or Connecticut. This demand was filled by the birth of the company's mail-order business.

Green Mountain Coffee Roasters, Inc. has been publicly traded since 1993 (NASDAQ: GMCR) and had sales in excess of $500  million for the fiscal year ended September 2008.   Green Mountain Coffee Roasters, Inc. is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially and environmentally responsible business practices.  GMCR manages its operations through two wholly owned business segments: Green Mountain Coffee and Keurig. Its Green Mountain Coffee segment sells more than 100 high-quality coffee selections, including Fair Trade Certified™ organic coffees, under the Green Mountain Coffee® and Newman’s Own® Organics brands through its wholesale, direct mail and e-commerce operations (www.GreenMountainCoffee.com). Green Mountain Coffee also produces its coffee as well as hot cocoa and tea in K-Cup® portion packs for Keurig® Single-Cup Brewers.  Keurig, Incorporated is a pioneer and leading manufacturer of gourmet single-cup brewing systems for offices, homes and hotel rooms.  Keurig markets its patented brewers and K-Cup portion packs through office distributors, retail and direct channels (www.Keurig.com).  K-Cup portion packs are produced by a variety of licensed roasters including Green Mountain Coffee.  Green Mountain Coffee Roasters, Inc. has been recognized repeatedly by CRO Magazine, Forbes and SustainableBusiness.com as a good corporate citizen and an innovative, high-growth company.

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