Our Corporate Social Responsibility Report illustrates our principles and aspirations for transforming business as we work to change the world. Its 178 pages include ideas and tools you can use to make a difference in the world, too.

You're welcome to download our report in its entirety or in sections (all are PDF files) or request a printed copy today.

For 25 years, we have been on a deliberate journey to create and sustain a values-driven company that views profit as a means to achieve a higher purpose.

Through our conscientiously profitable business model we hope to inspire others to view business as a partner, and positive change agent, in the global effort to create long-term solutions and sustainability for people and ecosystems worldwide. At Green Mountain Coffee Roasters (GMCR), we aspire to behave in a way that everyone we interact with is better off for having known us. That is, every stakeholder will have the “ultimate coffee experience” not only in the quality of our coffee and services but in the quality of our relationships and the way we do business.

We work to achieve this goal by integrating our values with our business operations and allocating 5% of our pre-tax earnings to social and environmental causes, focusing on our Company Purpose and Principles in business operations. We are motivated to achieve success because the more profi table we are, the more good we can do in the world.

Our employees developed our Company Purpose and Principles (see Thriving Workplace – Focus On: Appreciative Inquiry and Our Purpose and Principles, pg. 107-109) through conversations over a long period of time with many different stakeholders. We believe this captures our motivations as well as our aspirations.

• Download the full report. (A 27 MB PDF file... how about a cup of coffee while you wait?)

Our Vision

• Letter from Bob Stiller,
  President

Our Journey

• Letter from Michael Dupee,
  Vice President, Corporate Social Responsibility

Executive Summary

• FY ‘05 Accomplishments
• FY ‘06 Challenges
• Our Understanding
• Key Stakeholders
• About This Report

About Our Company

• Green Mountain Coffee Roasters
• Keurig®, Inc.
• Competitive Environment
• Our Strategy for Growth
• Why We Care
• Our Bottom Line

Coffee Sourcing

• Introduction
• Our Understanding
• Focus on: PPKGO – Indonesia
• Building a Sustainable Supply Chain
• Fair Trade Certified™: Our Fastest Growing Cup of Coffee
• Farm Identified: Knowing the Farm and the Farmer
• Conventional Sourcing

Community Partnerships

• Introduction
• Our Understanding
• Coffee-Growing Communities
• Focus on: Unión Regional de Pequeños Productores de Café Cooperative – Mexico
• Key Coffee Community Partnerships
• Coffee Community Goals
• Local Communities
• Focus on: Cleaning Up The River
• Community Grantmaking
• CAFE SM Program
• Employee Giving
• Product Donations
• Local Community Goals

Environmental Practices

• Introduction
• Our Understanding
• Focus on: A Renewable Energy Future
• Environmental Stewardship in Coffee-Growing Communities
• Environmental Management System Implementation
• Waste Reduction
• Responsible Energy Usage
• Sustainable Packaging

Thriving Workplace

• Introduction
• Our Understanding
• Focus on: Appreciative Inquiry and Our Purpose and Principles
• A Great Place To Work
• Hiring and Diversity
• Wages
• Benefits
• Continuous Learning
• Safety, Health and Wellness

Green Mountain Coffee Roasters Foundation

• Introduction
• Governance
• Supporting Human Development and Mindfulness
• Building Communities
• Promoting Sustainability

What We Can All Do: Our Call to Action

• Coffee and Responsible Consumption
• Community Partnerships
• Environmental Practices
• Thriving Workplace

Appendices