Don Holly, Director of Roasting & Quality

Don is a walking encyclopedia of coffee knowledge. As a 21-year veteran of specialty coffee, Don brings extensive background to his insightful analysis of industry trends and best practices. He literally wrote the book on brewing up a proper espresso: Don is the author of the Espresso Lab Manual, an eight-hour seminar taught to several thousand Baristas over the last five years. He also won 3rd Place in the 2002 North American Barista Competition. Although it’s been years since he worked behind a coffee counter, he’s still known to carry his own espresso tamper in his car.

When it comes right down to it, Don is a quality guy. He is responsible for the establishment and management of quality standards, processes, and systems—everything that ensures a perfect cup of Green Mountain coffee. His theory is success requires quality, and quality coffee requires knowledge and experience.