Did you know?

• Coffee is the top planned purchase in a c-store. Ninety-six percent of coffee buyers knew they were going to buy a cup of coffee when they entered the store. (Source: Willard Bishop Consulting)
• Convenience store coffee customers are loyal. More than two-thirds of customers buying coffee at c-stores do so four or more times per week.(Source: The Learning Exchange, Willard Bishop Consulting)

“ Avenue Exxon’s coffee program consisted of one regular and one decaf, averaging 30 to 40 cups per day. After a professional consultation with GMCR, within six months we grew our coffee sales to 160 cups per day. After one year, our sales are now averaging 180 to 200 cups per day. GMCR’s quality, expertise, and great POS have been major contributors to our success.”

Soo Bin and Kevin Kim, Proprietors, Avenue Exxon, Gaithersburg, Maryland

Consumers consistently rate Green Mountain Coffee at the top in taste, quality, and experience. Even if this is your first specialty coffee offering, we can help you build customer trial and loyalty quickly with a brand and product that consumers love.

An attractive, well-branded coffee area is critical to optimizing coffee sales in the convenience store environment. Our point-ofpurchase materials will transform your coffee area into the hottest spot in your store!

• Equipment: a full range of quality brewers and servers from the leaders in the industry
• Service: 24/7 service and scheduled maintenance from qualified professionals to make sure you are always in business
• Training: coffee education for you and your staff to ensure great quality and customer loyalty
• Related products: condiments, display racks, hot cocoa, tea — everything you need for a complete hot beverage program

“We didn’t think we could afford it, but it’s been a great success ... The reaction has ranged from ‘It’s about time,’ to ‘Wow, this is incredible.’ We judge reaction by the number of cups out the door ... People perceive the Green Mountain coffee as a better value. They’re getting a better cup of coffee. Second to that is presentation. We have good equipment, servers, airpots. But the biggest factor is the quality of the coffee.”

Jack Brayton, President, Manley’s Mighty Mart

 

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Green Mountain Coffee Roasters, Inc., 33 Coffee Lane, Waterbury VT 05676
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Call us: 888-TRY-GMCR